Posts tagged design

Branding a new honey product can be a nightmare; appealing to the luxury goods market whilst encouraging kids to select a healthier alternative to sugar is a tall order.

At once sophisticated, elegant and playful, the design solution was to use a sparse aesthetic, with an ultra clean feel, utilizing ‘bee stripes’ to reel in the children, whilst the fresh, minimalist lines and upscale luxury feel, give bored-to-death ennui sufferers another must-have, overly expensive and ultimately pointless item to put in their kitchens.